Web Design Basics
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Web Design Basics
Professional web design is of immense importance in today’s world. Previously it was calculated that an individual goes through a particular web page for about 8 seconds before clicks on the back button. Now, your website can retain the attention of users for only 4 seconds to create an impression. In today’s busy world, we need instant results. A handful of people actually go through the entire page before coming to any conclusion. If there is nothing beneficial in the content then they will not bookmark the page. Thus, their chances of revisiting your site will become lower.
Now let us discuss some means of grabbing the attention of the visitors. We spend a bulk of our time in internet studying like reading news items, search results, forums and articles. This is an important concern for a web design company. We are from a very dynamic society and are accustomed to immediate results like losing 5 pounds in 5 days, preparing meals in microwave in 5 minutes, fitness equipments in 20 minutes a day, etc.
The internet is not an exception as we expect quick results from web sites. A viewer must get enticed in a limited span of 4 seconds. This will help in retaining the viewer’s attention to the website and ensure they go through the content. The role of keywords is very important here. The selection of the right kind of keywords and highlighting them will enhance SEO results as well. So, to test your site you can ask yourself:
* How much time has gone before I saw anything?
* What is it that captured my attention on the page?
* How long does it take before I could go through any text?
* How much time will a viewer take before determining the quality of the web site content?
The site should show top to bottom and from left to right. The website design should cater to the demands of viewers. Knowing your audience is very necessary. Catchy elements should be placed first. These will snare the attention of your viewers.
The graphics for the site are the most overlooked part of website design. If there is any problem in loading a picture or if it is very slow, few people will take the pain of going through that page or wait for it to load. You have to offer your viewers good reasons to stay on your website.
The impact of web design
The impact of web design
The websites should be beguiling and thought-provoking enough to attract the attention of the traffic. This will help them establish a solid base. Just as an abstract painting requires off beat thinking, thought and message, websites too need this in order to be successful. If users are stimulated, the company will get devoted endorsers. The content should never be complicated and flat as this will bore the readers. So a balance is necessary.
Research shows that informative and relevant content in websites help to give the company a higher reputation. If a website can prove that the company is up to date and knowledgeable, then the customers become convinced and confident about the company. A website is multi-functional and thus plays a vital role in developing the image and impact of a particular band. Web design can impart a dramatic effect on the web content.
There are a few areas of a website that are influenced by web design. Thus the design of the web has immense contributions to the success of a website. The design of the web can affect many things:
If a user punches keywords on the keyboard accurate and instant information is expected. Today’s society is a busy one and most of the users have a very low concentration span, especially in searching for information that they require. For this reason, usability is essential. The easier it is for buyers to get what they are searching for, the more they will purchase the items the company is offering.
Another factor apart from the design is the time span that a website needs for its site to load. A website that loads fast will naturally attract more traffic. As a rule, every page should take less than 8 seconds to load. Flash is another important factor which is related to the usability of a website. Nowadays, Flash has turned out to be an important tool in internet marketing. The benefit of Flash lies in the visual appeal of it. Apart from this, color adds to the charm of a web page. It makes the website alive and fresh. On the other hand, poor selection of color schemes may make a site unfriendly and dull.
The impact of the design of the web on the SEO or search engine optimization cannot be ignored. A page which has only graphic images and flash without any text is likely to be ignored by users. So the design of the website has to be planned carefully in order to be among the top results of any search engine.
Are You Driving Away Potential Customers?
Are You Driving Away Potential Customers?
When a prospect lands on your website will he or she understand what you are presenting? Do your ordering/sign up instructions make sense? Can prospects easily find the information they are searching for? If you don’t know the answers to these questions you may be driving away potential customers.
As a writer I put a lot of effort into making ideas clear. Therefore, I sometimes find it annoying when I can’t figure out what a webmaster is trying to say. I admit I sometimes don’t grasp a concept because I’m in a hurry. However, I’ve run across poor formatting, grammar and spelling as well as poor continuity that make web content difficult to understand. This is a big turn off for visitors.
If you are not good at writing consider hiring someone to do it for you. Or, perhaps a friend or relative can tackle this job for you. By doing so, you are assured your web content is proficient and easy to understand. You can then use the time savings (the time you would have spent writing) to focus on other facets of your business.
If you plan to handle writing responsibilities yourself keep a grammar book handy for reference. Ask someone to proof your work.
Not sure of the spelling of a word? Look it up or ask someone for the correct spelling. Even if you believe you know the spelling of a word, it’s still a good idea to look it up. Maybe the person who wrote “of coarse” rather than “of course” was in a big hurry or maybe they didn’t know the difference.
Regarding explanations, it’s sometimes appropriate to SHOW instead of TELL. For instance, if someone signing up for a program must choose a password that is a combination of letters and numbers, include an example of how the password should look.
Employing the use of charts is another good technique. Many MLM companies use charts to explain their compensation plan.
List the benefits of your offer using bullet points:
- A list is easier to read than one long paragraph.
- The visitor is more likely to keep reading.
- And that’s your goal, isn’t it?
I recently visited a website that promised a free ad in an e-zine. I was directed to a link that promised more information. When I landed on the website I could not find what I was looking for. I studied the navigation bar. Which button would give me access to the information I was looking for? I decided to guess. I clicked on three buttons before I finally found the right one.
The purpose of the free ad was to draw me to the website. Once there the website owner wanted me to look at other offers and possibly buy. Perhaps the owner felt if the free ad information was too accessible, I would not take time to look at other offers. However, the reverse could have also been true. If I found the free information easily accessible I might have been more inclined to purchase something because I viewed the site as customer friendly.
If you make it too hard for potential customers to get to the information they are looking for, some will turn away and find another source.
Not sure if your website is customer friendly? Ask customers/visitors to evaluate your website. Keep the survey short and simple. You could ask, “How would you rate the flow of our website? The choices: extremely easy, easy, extremely difficult, somewhat difficult. Ask your customers to add their personal comments. To keep your survey response rate high give participants a free gift (e-book, ad in your e-zine, etc.).
When potential customers land on your website it’s because they are drawn to your offer. Once they click through, make sure they remain interested by providing well-written content, easy-to-read formatting and by ensuring the information they are searching for is easy to find.
Ember – Collection of 207528 Design Inspiration
Ember is the best way to share your design inspiration with the world – from webpages to screenshots, design to illustration, Ember is built for creatives looking to build an online design scrapbook.
Website: http://emberapp.com/
Flarevideo – HTML5 video with Flash fallback
Features
- HTML5 video with Flash fallback
- Easy CSS/HTML/JS customization and theming
- Full screen support
- Completely open source and free for commercial use
Website: http://flarevideo.com/
eCart – Powerful Open Source Ecommerce Platform
One of the great features about eCart is the Social Shopping feature we are working at. Social Shopping is a hybrid of traditional shopping and e-commerce where customers shop in a social networking environment benefiting from other customer reviews.
Another innovative feature is the ability to create Categories Filters. These filters allow customers to drill down to exactly what they want to purchase. Filtering can be used for different fields including brands, manufacturers and sizes. The filters work by letting the user choose from a drop down box to filter the products that are displayed.
Website: http://www.ecartcommerce.com/
iPad GUI Kit in PSD Format
This version offers a canvas size true to the iPad at 768×1024. In addition to that most of the graphical elements are provided in vector format allowing you lots of room to scale things up for high resolution presentations. This version is also layered in PhotoShop making it easier for you to go nuts with your mockups and client presentations! Thanks to the folk who made this available at rawapps.com. Please visit the web site below.
Website: http://www.rawapps.com/849/ipad-gui-kit-in-psd-format-is-here/
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